For Streamers, Kids Programming Has Never Been More Valuable Than During the Pandemic

With schools and activities closed, children are 'starved for entertainment'

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When HBO Max debuts this month, the service will feature late-night shows from HBO talent like John Oliver and Bill Maher. But it will also include a talk show aimed a different audience, given that the program is hosted by the furry red puppet Elmo from the children’s show Sesame Street.

The Not Too Late Show With Elmo, which will premiere when HBO Max debuts on May 27, is part of a hefty lineup of kids programming on the service that runs the gamut from Sesame Street to revamped Looney Tunes cartoons.



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