For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

NBCUniversal is reportedly the latest company mulling its options

earth digitally rendered from outer space
Global expansion is easier said than done for streamers. Getty Images

Will NBCUniversal’s streaming service Peacock take flight in international markets?

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.