For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

NBCUniversal is reportedly the latest company mulling its options

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Will NBCUniversal’s streaming service Peacock take flight in international markets?

Maybe not, according to Business Insider and The Information, which reported that NBCUniversal CEO Jeff Shell considered at one point debuting the platform internationally under a different brand, potentially named Universal Stream, after its movie studio, Universal. (A company spokesperson declined to comment about the rumors.)

NBCUniversal has not yet unveiled its international rollout strategy, and is less than a year into the debut of its U.S.-based



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