For Brands That Understand Dr Disrespect, Partnerships Can Be Worth the Polarization

One game's creators stuck with the video game streamer through his Twitch ban, and it's paid off

Herschel “Guy” Beahm, a boisterous video game streamer who portrays the wig-toting character Dr Disrespect, is as polarizing as his name suggests. His popularity is unquestionable. On Twitter he boasts 2 million followers, his YouTube channel has 3.1 million and his now-suspended Twitch channel also had about 3 million before it was taken offline.