For Apple’s First Series, Planet of the Apps, the Company Imitates, Not Innovates

The Shark Tank-esque show assembles—but wastes—an A-list panel

Jessica Alba,, Gwyneth Paltrow and Gary Vaynerchuk bring the star power, but no sizzle, to Planet of the Apps. Apple Music

Throughout most of its lifespan, Apple has been an innovator—if it doesn’t outright invent a new product, it takes an existing one to the next level and beyond—but as the company releases its first series, it finds itself in a unusual position: that of imitator.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.