Adweek: What’s your favorite NBC News program?
Vivian Schiller: You’re not really going to ask me that question are you? I know better than to pick one.
So how do you represent a giant brand like NBC News, which is a bunch of shows, across different digital platforms? It can’t all be done in the same voice.
It is interesting. Brian Williams is a brand. Today is a brand. Meet the Press is a brand. There are so many elements on MSNBC cable.
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