First Mover Interview: David Westin

The former president of ABC News on licensing journalism—and the future of broadcast news

Adweek: What will this new News Licensing Group you’re running do?

David Westin: We have technology that will allow us to track news reports as they get posted on the Internet and appear on mobile, so news providers know who’s getting exposure to their material and how they’re coming to it. The second step will be exploring business arrangements, including things like potential joint licenses for the copyright.

AW: So aggregators stop making money off someone else’s content?

DW: It makes sense that some of that money goes back to the people paying the reporters.

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