A First Look at Nielsen’s Total Audience Measurement and How It Will Change the Industry

Rollout begins in December

It's been two years since Nielsen first began developing a tool to measure viewers across all platforms—not just TV watchers as it has for the last 65 years. Since then, however, the project has attained mythical status among many advertisers, buyers and network executives. "I'll believe it when I see it," more than one has told me dismissively in recent months.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.