FIFA Channels Soccer-Loving Kids’ World Cup Excitement in New Global Promos

The campaign kicks off later this week on Fox Sports and Telemundo

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With the 2018 FIFA World Cup starting three weeks from today in Russia, the marketing campaign for the global soccer tournament is ramping up. Earlier this week, the BBC unveiled an animated film which details the World Cup’s most iconic moments via an embroidered tapestry, and now FIFA itself is rolling out several new spots that play up the excitement that younger soccer fans have for the upcoming tournament.

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