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Federal Communications Commission Chairman Julius Genachowski got an earful Monday from GOP members of the House Appropriations Subcommittee over the agency's proposal to require TV stations disclose online the buyers of political ads and how much they spent.
Currently, political advertising data is kept in paper form stuffed in file cabinets at each TV station. An FCC proposal would move a TV station's entire public file, including political advertising information, online.
The FCC proposal comes just as TV stations are preparing for one of the biggest political advertising windfalls ever, which could add up to more than $3 billion this year, per various estimates.
But broadcasters have balked at the new requirement for political advertising, and today the GOP took up their arguments one by one.
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