Fox Business Network Rode Murdoch’s Millions, a Populist Message and Trump to No. 1

How FBN overtook CNBC in the ratings race

In 2013, Maria Bartiromo was wooed to Fox Business Network from CNBC. Getty Images

In 1996 Rupert Murdoch had an idea: He was going to launch a TV news network to take on CNN. Five years after it went on the air, Fox News was regularly beating CNN in the Nielsen ratings. And still does.

This story first appeared in the Oct. 9, 2017, issue of Adweek magazine. Click here to subscribe.
@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.