Kevin Byrnes, VP of Ad Sales, on the Launch of Newsmax

Fledgling news net taps Golf Channel vet

Newsmax, a conservative news site that specializes in media watchdogging, is turning into a full-blown cable network—or rather, a satellite network. The new net launches June 16 in DirecTV's 20 million homes, and will count nine hours of original programming—expanding to 18 by the end of December.

In an age when carriers are anxious to prove value to consumers faced with myriad subscription TV choices, the move seems wise for DirecTV. Now, in order to beef up its revenue stream, Newsmax (which has dabbled in print publishing, as well) has hired Kevin Byrnes as its new vp of sales, the company's top sales-side position.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in