The big news coming out of ESPN’s first Digital Content NewFront presentation today in New York is that the network’s signature, flagship program SportsCenter is coming to the ESPN app each morning. It’s further proof that the Worldwide Leader in Sports is truly going all-in on digital.
SportsCenter will be featured on the user’s Home screen every morning the first time they open the ESPN app that day. The daily video series will focus less on what took place the previous night, said ESPN global sales and marketing president Ed Erhardt, and more on what the sports fan can expect in the day ahead, highlighting an array of content from across ESPN networks.
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