Experiential Marketing

Fans Can Design Their Own Train Cars for TNT’s Snowpiercer Series

Network pivoted to a digital campaign to promote post-apocalyptic series

train car that has windows showing snowy mountains in the distance
Artist Chelsea Du designed Snowpiercer's Sky Lounge. Chelsea Du, Sid Lee
ian.zelaya
By Ian Zelaya

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The fictional Snowpiercer train consists of 1,001 cars, ranging from a luxurious art gallery to an aquarium. Now, TNT is inviting fans to create their own train car designs to celebrate the first season of the post-apocalyptic series.

Ahead of the series premiere on May 17, TNT has launched a digital campaign for fans to create and submit designs as part of an online Snowpiercer collection.

Throughout the season the network will reveal select designs as part of the collection, which will live on custom website WilfordIndustries.com.

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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