Fans Can Design Their Own Train Cars for TNT’s Snowpiercer Series

Network pivoted to a digital campaign to promote post-apocalyptic series

train car that has windows showing snowy mountains in the distance
Artist Chelsea Du designed Snowpiercer's Sky Lounge. Chelsea Du, Sid Lee

The fictional Snowpiercer train consists of 1,001 cars, ranging from a luxurious art gallery to an aquarium. Now, TNT is inviting fans to create their own train car designs to celebrate the first season of the post-apocalyptic series. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.