Family-Friendly TV Group Starts Fund

The Alliance for Family Entertainment said it has started a new sponsorship fund, seeded with an initial $10 million in media commitments to support programming on the broadcast networks.

The alliance is a group of nearly 40 national marketers, supported by the Association of National Advertisers, representing approximately 30 percent of all U.S. television ad dollars. Its mission is to develop and support family-friendly content across multiple distribution platforms.

While the new fund will be initially dedicated to broadcast network fare, the group said plans are in the works to target programs on cable and other media platforms in the future.

Marc Goldstein, the former North American CEO at WPP’s GroupM, is chief content officer of the alliance and is overseeing implementation of the fund.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in