Falling on Def Ears: Marketers Slow to Embrace HD Ads

Luddites could miss out on as much as $8.2 billion per year

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

If you own a television and take an interest in big-time sports, chances are you’re intimately familiar with the Geico brand. From October 2010 to September 2011, the insurance provider invested $158.1 million advertising in televised sports, making it the sixth biggest spender in the space. And yet despite the magnitude of Geico’s TV budget, none of its spots was produced in high-def.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in