Facebook Portal Connects With Black-ish For Christmas-Themed Integration

It's the ABC series' latest 'organic' partnership

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PALM SPRINGS, Calif.—Two upcoming episodes of the ABC comedy Black-ish will feature a prominent guest star. In a two-episode Christmas arc airing later this year, a product placement for the Facebook Portal will play a central role in the holiday antics of the Johnson family.

The brand partnership between Black-ish and Facebook, which Black-ish actor and executive producer Anthony Anderson first shared news of onstage at Adweek’s annual Brandweek conference in Palm Springs, Calif., is the latest of several the show has featured and will mark another major product integration on ABC for Facebook, after its Portal was woven into Modern Family’s Season 11 premiere in September.




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