Facebook Pitches Social TV

Creating program guides based on what friends watch

Facebook has a message for the television world: social TV is coming. Andy Mitchell, SVP of Strategic Partner Development at Facebook, pitched a crowd of media and branding honchos at the PromaxBDA conference on Wednesday on the various ways in which he thinks his company can help the broadcast media embrace the social world. An obvious starting point was program filtering. “If you look at the program guide [as it stands now], you’re trying to figure out what to watch among five hundred channels. It’s really hard,” Mitchell said. “But think about a program guide where you see what your friends are watching, that changes the experience. ”