Facebook Joins Initial Lineup at IAB's NewFronts West

Tech giant will bid for ad dollars alongside media companies

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The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring.

So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time on the NewFronts stage alongside media companies.

Similar to last year, NewFronts West will take place over the course of two days—at the NeueHouse Hollywood in L.A.—on

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