Facebook Joins Initial Lineup at IAB’s NewFronts West

Tech giant will bid for ad dollars alongside media companies

Speakers at NewFronts West
NewFronts West this year will take place in September. IAB

The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring.

So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time on the NewFronts stage alongside media companies.

Similar to last year, NewFronts West will take place over the course of two days—at the NeueHouse Hollywood in L.A.—on Sept. 11 and 12.

In addition to Facebook, presentations are expected from new attendees Fuse Media, ART19 and Vevo. Returning presenters include Digitas, Jukin Media, LiveXLive, SoulPancake and Unity Technologies.

“Hollywood is known as the center of the entertainment world—it’s a place that understands and values storytelling,” said Patrick Dolan, president, IAB, in a statement. “This is why we are bringing the NewFronts back to L.A., connecting content creators and brands to explore how to tell stories that speak to the causes and issues that consumers care about in these polarizing times.”

BBC News and Tubular Labs will also present insights.

Last year, NewFronts West also included presentations from media powerhouses such as The New York TimesMeredith Corp.Vice, Ellen Digital Network and Viacom Digital Studios. All of these companies already presented at IAB’s NewFronts in NYC this year.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.