TV Upfronts

Executives From NBCU and Disney on the Impact of the Rise of Crypto and Sports Betting

How TV’s next emerging categories are shaping the future

nbcu-disney-ad-sales-ctv-2022 — Sean T. Smith for Adweek

By Alexandra Bower

May 4, 2022

Cryptocurrency and sports betting have been two of the hottest emerging advertiser categories over the last several months, but what will come next?

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Alexandra Bower

@alexandra_cc1

Alexandra Bower is a freelance writer for Adweek.

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