TV Upfronts

Executives From NBCU and Disney on the Impact of the Rise of Crypto and Sports Betting 

How TV’s next emerging categories are shaping the future 

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Cryptocurrency and sports betting have been two of the hottest emerging advertiser categories over the last several months, but what will come next?  

Executives from NBCUniversal and Disney made up a panel at Adweek’s Convergent TV Summit, where they discussed how these two trends are impacting advertising and what’s to come. 

The emergence of crypto and sports betting 

As TV consumption undergoes a digital revolution, new categories are emerging, with cryptocurrency and sports betting leading the way. 

“Those are two huge categories that we’ve seen enormous growth and engagement around,” Danielle Brown, svp of data enablement and category strategy at Disney Advertising Sales, explained.



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