Every New Streaming Service Has 'Plus' in Its Name. That Could Be a Minus

Apple, Disney and BET's repetitive OTT names risk becoming 'meaningless'

Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25.

Streaming services love pluses. Just take a look at the number of companies that have tacked the plus sign onto the ends of their new OTT services.

There’s Apple, which in March announced Apple TV+, an ad-free subscription add-on to its digital media player Apple TV that will have original programming from stars like Oprah Winfrey, Steven Spielberg and Jennifer Aniston.

The name of the service echoed that of Disney+, the subscription streaming product being readied by Disney that will house library and original content from the Star Wars and Marvel cinematic universes.



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