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Sinclair Broadcasting Group president and CEO Christopher Ripley revealed the broadcaster’s new OTT service called Stirr, which comes amid an ever-shifting landscape of how we watch TV.
“There will be no broadcasting business in short order,” Ripley predicted Thursday morning during an interview at the NAB Show New York, adding that “it will all mesh together.”
Ripley confirmed the name of Sinclair’s service, which was first revealed by MediaPost over the summer.
“Stirr will be available in linear and on demand,” said Ripley, adding that he’ll meet with cable providers like Comcast and Spectrum for carriage.