Even Apple TV+’s Biggest Stars Don't Know How Their Shows Are Doing

Service stays mum on strategy while greenlighting second seasons of most series

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Apple TV+ made its first ever appearance at the Television Critics Association’s biannual press tour, though unlike most other broadcast, cable and streaming outlets participating in the two-week event, the company declined to put any executives for its new streaming service on stage or make them available for interviews. That decision leaves the thinking behind Apple TV+’s long-term strategy a mystery, following a

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