Programming & Performance

ET Reunites With Elliott, but for an Xfinity Ad, Not a Movie Sequel

The spot recreates the 1982 film’s most iconic moments

Henry Thomas, who played Elliott in the 1982 film, reprises his role for the Xfinity ad.Xfinity
By Jason Lynch

November 28, 2019

E.T. the Extra-Terrestrial was one of the highest-grossing films ever made, but director Steven Spielberg always resisted making a followup to his 1982 film about an alien left behind on earth who befriends a young boy and attempts to “phone home.”

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

Recommended videos
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

Cracking the Code to Reach Professional Audiences

By Mediaocean

How Pharma Marketing Can Ride the Audio Wave Into Modern Times

By Lee Ann Longinotti

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms

By Epsilon

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}