Estrella, Canela, Nuestra.TV Tout Diverse Programming for Hispanic Audiences at NewFronts

'For every marketer seeking growth, the Hispanic consumer is the right place to be'

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It’s an old song, but it continues to ring true: U.S. Hispanics are underserved and oftentimes misunderstood. There are 62 million Hispanics in the U.S. with $2 trillion in purchasing power, and like other ethnic groups, they’re slowly but surely eschewing linear television for streaming video, particularly ad-supported content.

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