ESPN's Millennial Ratings for Live Sports Jump as Much as 33% With Streaming and Out-of-Home Viewing

Network shares first seven weeks of Nielsen’s total live audience numbers

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Three months after ESPN transitioned to Nielsen’s total live audience number—which combines streaming and out-of-home viewing with traditional linear ratings—the sports network is sharing its first seven weeks of data, which sees millennial audience increases for its live sports broadcasts by as much as 33 percent.

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