ESPN Tearing Up Ad Sales Field

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ESPN’s advertising sales revenues are growing at a faster clip than any other cable television network, and all signs point to continued gains leading up to the spring upfront period.

Thanks to its coverage of college football’s Bowl Championship Series and a record year for Monday Night Football, ESPN saw its ad sales dollars soar 34 percent in the final three months of 2010. After adjusting for the addition of the Rose and Fiesta Bowls, ESPN’s FY Q1 ad sales improved 27 percent versus the year-ago period.

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