ESPN Sales Chief Ed Erhardt Wants to Make Sports Even Better

Says advertisers and content producers need to figure out what viewers want next

Instant replay, the First and Ten line, the ubiquitous score box—not necessarily digital disruptions, but technical innovations that drastically changed and improved the way we watch the game. It was true then, and it’s true now: Sports is uniquely positioned to take advantage of technology and the so-called “digital disruption.”

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