ESPN Rocks Monday Night Football With Black Adam Promos

Warner Bros. and Disney partnered to promote the Dwayne Johnson film

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.

Los Angeles Chargers linebacker Khalil Mack is rocking a new look ahead of Monday Night Football’s matchup against the Denver Broncos.

Warner Bros. partnered with Disney to create a 60-second spot featuring Mack to promote the upcoming DC film Black Adam, which stars Dwayne “The Rock” Johnson as the titular character.

ESPN Creative Studio put together the promo to celebrate the upcoming Warner Bros. film and connect it with the NFL. The ad, titled “The Man in Black,” stars Mack seemingly taking on the film’s lead role and will air on the linear network ahead of the game.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in