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Media companies have been coming up with strategies over the past week to entice the growing number of Americans who are homebound as a result of the COVID-19 pandemic.
Streaming services have taken an early lead on the front, offering up early releases and promotions to woo audiences, but now linear networks are unveiling their own efforts to give people a much-needed distraction from all things coronavirus.
This morning, a pair of cable networks announced they would be shaking up their weekend schedules for marathons of comfort-food programming.
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