Programming & Performance

ESPN Revives The Ocho, Hallmark Sets Christmas Marathon as Networks Shake Up Schedules

Helping homebound audiences who need a distraction from coronavirus news

espn8 the ocho logo and a hallmark christmas movie still photo
Marathons like ESPN8: The Ocho and Hallmark's We Need a Little Christmas will give viewers a much-needed distraction.ESPN, Hallmark Channel
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By Jason Lynch

March 19, 2020

Media companies have been coming up with strategies over the past week to entice the growing number of Americans who are homebound as a result of the COVID-19 pandemic.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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