ESPN Radio’s Super Bowl coverage for the week leading up to the big game (Feb. 1-7) will include simulcasts and streaming of 10 hours daily (6 a.m. to 4 p.m.) of its weekday lineup originating from South Beach in Miami. Six advertising sponsors will support the unprecedented multimedia coverage, the most ever for ESPN Radio’s Super Week coverage, which last year signed four advertisers.
Dove and Tabasco have signed on as presenting sponsors. FloTV, Miller High Life, H&R Block and JCPenney are associate sponsors.
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