As ESPN Welcomes Back the NHL, It Targets New—and Younger—Audiences

A campaign to emphasize the intersection between hockey and humanity

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The National Hockey League is back on Disney-owned networks for the first time in 17 years as the new season begins today, and the company is ready to take full advantage of its expansive rights deal.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in