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It’s hard to believe the NBA preseason is almost here, but ESPN is ready for Thursday’s tip-off with a new global creative brand identity for all on-air NBA coverage across all screens and platforms.
The WNBA and G League are included in the new aesthetic, marking the first time the collection of NBA brands will have a cohesive look. It’s the first time ESPN has refreshed the graphics in seven years.
The new brand identity, animation and music will debut Thursday with NBA Today at 3 p.m.,
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