ESPN Ad Sales Chief Ed Erhardt to Retire; Rita Ferro Named President of Disney Ad Sales

She’ll oversee advertising for all Disney networks, including ESPN, ABC and Freeform

Disney is starting the new TV fall season by making some big changes to its ad sales leadership.

Ed Erhardt, who headed up ESPN ad sales for 20 years, is retiring in January. And the company has promoted Rita Ferro to president of Disney advertising sales, where she’ll oversee all Disney media properties, including ABC, Freeform, the Disney channels and now also ESPN.

This follows a restructuring from earlier this year in which global ad sales for all Disney’s media properties moved from Disney’s Media Networks to the company’s new Direct-To-Consumer and International segment (DTCI).

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