Publishing News

Entertainment Weekly Goes Retro, Throwing Back to Its '90s Fonts for Captain Marvel Cover

Magazine's old-school design returns for 'one week only'

Entertainment Weekly's deputy design director combed through the archives to create this throwback.Entertainment Weekly
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By Sara Jerde

There’s Throwback Thursday, and then there’s what Entertainment Weekly concocted for its latest issue, which features Captain Marvel.

In keeping with the upcoming Marvel film’s mid-’90s setting, the magazine resurrected its ’90s font and logo for the cover, spotlighting the film’s stars Brie Larson and Samuel L. Jackson.

“We always like to put in little Easter eggs and have fun [with] the cover subject, and this was a perfect way to lean in,” said Entertainment Weekly executive editor Tim Leong.

Using its red logo and old color pallet, the magazine recreated its style, font and cover layout from when Jennifer Aniston was a cover star for Friends and Forrest Gump was competing for an Oscar.

The ’90s were simpler times, featuring stars like Friends’ Jennifer Aniston.
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sara.jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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