Ellen Digital Debuts 3 Fan-Focused 'Super Brands' at NewFronts

The media group unveiled Smile, Bubble and Sage during its presentation

Ellen Digital, a joint venture between Ellen DeGeneres and Warner Bros., is focusing on serving the super fan. During its 2021 NewFronts presentation on Thursday, the media group rolled out what it’s calling three new “super brands” targeted at that group: Smile, Bubble and Sage.