DTC Deodorant Brand Lume Just Made Its Own Version of a Hallmark Christmas Movie

Viral creators the Harmon Brothers spin a seasonal tale of surprise love

A buttoned-up executive for a corporate behemoth sweeps into a quaint, mountain town with plans to shutter and demolish a family-owned store.

But this C-suite hunk named Stephen didn’t count on meeting Katie, a fresh-faced beauty who runs the business. And it’s Christmas. And they’re both single.

Do you know where this is going? Of course you do, especially if you’ve ever watched Hallmark Channel at this time of year, when cheesy, cliche-riddled movies run on a continuous, sappy loop.

The cable network’s holly-infused subgenre, catnip to certain audiences, is ripe for parody.

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