Downward Dog Is a New Breed of Talking-Animal Show, and a Marketing Challenge for ABC

The series is unconventional, but that could work in its favor

Martin and Allison Tolman of ABC's Downward Dog Photo: ABC/Craig Sjodin

Martin, the soulful-looking mutt that stars in the upcoming ABC show Downward Dog, is a navel gazer with an attitude. That much is obvious from his soliloquies about his place in the household hierarchy and his thorny relationship with the cat.

This story first appeared in the April 24, 2017, issue of Adweek magazine. Click here to subscribe.
@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.