Magazine

Downward Dog Is a New Breed of Talking-Animal Show, and a Marketing Challenge for ABC

The series is unconventional, but that could work in its favor

Martin and Allison Tolman of ABC's Downward Dog Photo: ABC/Craig Sjodin

By T.L. Stanley

April 24, 2017

Martin, the soulful-looking mutt that stars in the upcoming ABC show Downward Dog, is a navel gazer with an attitude. That much is obvious from his soliloquies about his place in the household hierarchy and his thorny relationship with the cat.

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This story first appeared in the April 24, 2017, issue of Adweek magazine. Click here to subscribe.
T.L. Stanley
@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.
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