TV Upfronts

Double-Digit Nickelodeon CPM Growth Powers Strong Upfront Gains for Viacom

MTV and Viacom Digital Studios also see buyer demand

Viacom upfront buyers flocked to shows like MTV's Jersey Shore Family Vacation. MTV
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By Jason Lynch

July 19, 2018

After more than a month of relative silence, media companies are crossing the upfront finish line once again.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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