Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.
UPDATE: NCM and BBC America released box office figures for the movie theater screenings: the 3D-enabled event took in gross receipts of some $4.77 from about 320,000 tickets for a per-theater average of $7,155. That last figure is the most important one—for reference, it beats the stuffing out of every theater around Doctor Who's 660-theater range for the same weekend.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in