Disney's Streaming Bundle Begins Major TV Push With First Spot Uniting All 3 Platforms

Featuring content from Disney+, Hulu and ESPN+

With most people stuck at home during the pandemic, family viewing on live and on-demand programming alike is through the roof. Disney hopes that many of them will find something to love—and pay for—in its bundle of streaming services.

In its first-ever television push, which will kick off tonight during Fox’s The Masked Singer, Disney will promote its streaming bundle, which includes Disney+, ESPN+ and Hulu’s ad-supported tier. The bundle, priced at $12.99 a month, was first announced months before Disney+’s November debut and has been marketed since then with banner ads on digital and social, but the campaign marks the first creative spot specifically designed to promote the breadth of offerings across all three streamers.

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