TV Upfronts

Disney Wraps First Combined Upfront With 5% Revenue Increase

Double-digit CPM hikes follow Fox acquisition

disney upfront 2019
The House of Mouse now encompasses ABC, Freeform, ESPN, National Geographic and FX. Walt Disney Television/Pawel Kaminski

By Jason Lynch

August 7, 2019

Disney has completed its first upfront as a combined, expanded portfolio, securing overall ad revenue increases of 5%, according to the company.

Jason Lynch
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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