Disney Wraps First Combined Upfront With 5% Revenue Increase

Double-digit CPM hikes follow Fox acquisition

disney upfront 2019
The House of Mouse now encompasses ABC, Freeform, ESPN, National Geographic and FX. Walt Disney Television/Pawel Kaminski

Disney has completed its first upfront as a combined, expanded portfolio, securing overall ad revenue increases of 5%, according to the company.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.