TV Upfronts

Disney Wraps First Combined Upfront With 5% Revenue Increase

Double-digit CPM hikes follow Fox acquisition

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Disney has completed its first upfront as a combined, expanded portfolio, securing overall ad revenue increases of 5%, according to the company.

After completing its $71.3 billion purchase of 21st Century Fox in March, Disney saw double-digit CPM (cost per thousand viewers reached) increases across all dayparts for ABC, and low double-digit hikes in cable and sports, including 10% CPM gains across NBA games on ABC and ESPN. News CPMs were up in the single digits.

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