Disney Will Hold Upfront Roadshow Instead of a Single Livestreamed Event

Seven tailored agency presentations kick off the week of May 25

a screen of screens
The events will be tailored to each agency but will showcase Disney's entire TV portfolio, according to ad sales president Rita Ferro. Disney

When Disney first canceled its upfront presentation in March, the company said it planned to hold a “star-studded and innovative streaming event” in place of its usual Lincoln Center gala, which had been set for May 12. But as has been the case with everything else during the pandemic, those plans have now completely changed.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.