Disney Sets Upfronts Week Return With May 18 Virtual Event, Hulu Exits NewFronts

Three-pronged approach includes tech showcase and content development presentations

Disney held nine upfront roadshow events in 2020. Disney

One of the early event casualties of Covid-19 last spring was the annual May upfronts week, as the pandemic forced all of the major media companies to postpone or cancel their presentations for buyers. But this year, at least one perennial upfronts week presenter—Disney—is returning to its usual position on the schedule.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.