Get the scoop from strategic media pros at Disney, YouTube and more just in time for upfront season at Convergent TV, March 21–22. Learn more.
As upfront season begins, Disney wants to show brands that it not only has an enviable library of content and a massive audience, but the technology to ensure advertisers find the right audiences as efficiently as possible and can measure campaign performance better than anywhere else.
To that end, the company held its second tech and data showcase this afternoon for marketers, following a week of announcements around the themes of data, automation and measurement, said Rita Ferro, Disney’s president of advertising sales and partnerships.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in