TV Upfronts

Disney Touts First-Party Data and Programmatic Enhancements in Upfront Kickoff

During its second tech and data showcase, the company tells buyers it has the tech for streaming

As upfront season begins, Disney wants to show brands that it not only has an enviable library of content and a massive audience, but the technology to ensure advertisers find the right audiences as efficiently as possible and can measure campaign performance better than anywhere else.

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