Disney Super Bowl Ad Encourages Streaming Fans to Bundle Up

Spot comes ahead of planned price hike for its discounted trio of streamers

Disney will return to the Super Bowl for the second year in a row. But this time, it won’t just be highlighting streaming service Disney+—it’ll highlight three services.

In a 30-second spot that will air during the fourth quarter of the game, the media company will promote its Disney Bundle, which includes its three streaming services: Disney+, ESPN+ and the ad-supported version of Hulu.

Shows like Hulu’s The Great and Little Fires Everywhere; Disney+’s WandaVision

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