Disney Streaming Head Kevin Mayer Leaves to Become TikTok CEO

Surprise move comes at critical moment for both companies

Kevin Mayer and Rebecca Campbell
Kevin Mayer (l.) will be replaced at Disney by Rebecca Campbell, a 23-year company veteran. Disney

Kevin Mayer, the chairman of Disney’s direct-to-consumer streaming division, has resigned from the company to lead TikTok as CEO of the social video app.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.